Our Improv Family

The improv world lost a great improv legend. Mr. Jay Leggett. Last week at iO West in Hollywood they had a memorial for Jay, an amazing improvisor who I had the honor of seeing in Joel Murray and Friends at iO. Jay was on the legendary improv Harold team Blue Velveeta. Not only was he an amazing performer and coach he was just a warm and friendly person who would always stick around after shows that he coached or performed in and chat with you.

Being in the bar after the memorial was awe inspiring. Seeing a family come together for an amazing person. I say the word family because it dawned on me how this crazy thing we do called improv is more than just a stage, tag outs and make’em ups it’s really a family. No matter what theater or team you’re on, we are all a part of something bigger. I think Susan Messing said it best on her Facebook Page…

From Susan:

Last night, in the haze of sadness and joy in celebrating Jay, an overwhelming feeling came over me. It’s not until one of our comedy friends leave us that we really get to take stock of how fortunate we are to know each other, to have been able to grow up together, how privileged we are to be able/allowed to do comedy and to be members of this tribe. As someone who tries to always look forward, sometimes it is good to sit back and take stock of how long we have known each other- I am so grateful to be a member of this community, to have the opportunity to take such pride in your collective brilliance- and I look forward to the opportunity to play with you again. Infinite Love to You All.

Thank you Jay for your contributions to improv and everyone you made laugh, taught and inspired. The improv world has lost a great soul.

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Blue Velveeta

 

 

 

 

 

 

 

 

Nick Armstrong

Nick is Camp Director and Founder of Improv Utopia an improv retreat for grown ups in California and Pennsylvania. He is also one of the founding members of the National Improv Network. We are always looking for better ways to serve the community. Drop us a line and let us know what you want! To e-mail nick e-mail nick@nationalimprovnetwork.com. For more information visit: http://www.nickarmstrong.com or http://www.improvutopia.com

The Improvisors Project – A Discussion with Sam Willard

If you’ve been lucky at an improv festival or camp in the last year, you may have been lucky enough to have had your picture taken by Sam Willard. Sam is a photographer who has been capturing improvisors offstage expressing emotions and feelings through his photographs. It’s a fascinating project and Sam was kind enough to share some thoughts on the project.

Sam WIllard photographing David Razowsky back stage at the San Francisco Improv Festival in 2012.

Sam Willard photographing David Razowsky back stage at the San Francisco Improv Festival in 2012.

It’s clear from just the avatars on this page that many people on the National Improv Network have been involved with the Improvisors Project, but for everyone else. What’s the project about?

The Improvisors Project documents and celebrates the diverse pool of talent in the improv community, through portraits of its many members. As soon as I started getting involved with improv a few years ago, I saw the amazingly expressive people and knew that they had the potential to be great portrait subjects. That realization planted the seed for the project.  My first photo shoot was in 2012. Since then, I have had shoots all over the country and photographed over 200 improvisors.

Everyone here loves improv. You love photography with equal zeal. But we’re all artists who appreciate the process. What brought you to photography?

I was always an artistic kid. From early childhood, I had a passion for drawing. I spent hours drawing every day after school. In my teens, I got more into making portraits, instead of just ideas from my imagination. But creating realistic drawings of faces was difficult for me. I suppose that the camera’s ability to realistically render faces is part of the reason I shifted toward photography, as my interest in portraiture deepened.

I spent years taking pictures as an amateur, starting in college and on into my twenties. I discovered that photography was a way to engage with people, and to draw out and capture something essential about them. During the time I was learning photography, I got a business degree and worked in business and tech for several years. When that started to lose its appeal—and at the same time my photography skills were maturing—I decided to make a career switch. That was ten years ago. I have been a professional photographer ever since.

Improv and photography are two very interesting art forms to bring together. One celebrates the immediacy and intimacy of a shared moment that will never be recreated. The other is about finding the beauty of a moment and preserving it. Being part of both worlds, how do those ideas play off of each other? How do you feel the marriage of the two helps you grow as an artist.

As I mentioned, photography was a way for me to engage with people and make authentic connections. I guess improv appeals to me for the same reasons. As you say, improv is ephemeral, and photography is more permanent. But that difference is in the product. I like both art forms because of the process. And in terms of process, portraiture and improv are remarkably similar.

When I meet with a portrait client, they have hired me because they need to project an authentic image of themselves, capturing those qualities that best communicate to their intended audience. But they have never met me before. I have never met them. And usually (unless they are a celebrity) I don’t know much about them. It can be awkward. And the photo studio is an intimidating place, with bright lights and this stranger pointing a camera at you. On top of all that, the only tools I have to tell my client’s story within the rectangle of the image, is their face and body, and my simple background.

If you think about it, this scenario is almost exactly like a basic improv scene: Two people. Simple stage. Bright lights. No props. Just your body and your voice to connect with each other and tell a story. Both performers have to engage and discover some essential truth, and go from there.

Without a doubt, my experience as a portraitist informs my improv, and vice versa. And they both strip away all the bullshit. Just two human beings, creating an authentic human connection. One is ephemeral and one leaves a record, but both are awesome. Life is full of so much noise. Authentic connections are precious, even thrilling. It is why I love portraiture. It is why I love improv.

Looking at your photos, it’s clear that this isn’t The Improv Project, it’s the Improvisors Project. Most improv photography in years past has focused on performance and the ensemble, but this project captures the individual performers outside of that environment. As a photographer this probably gives you a more individual connection. What was the motivation for the focus on the performer rather than the show?

What amazes me about improv is that so much can be created with just vocal and physical expression. For me, the best way to capture expression is by isolating the individual. This strips away context and narrative, and leaves pure expression. Also, these portraits are meant to be viewed in groups. The identical composition, lighting, and backdrop, framing the individual subject, makes it easier for the viewer to see the amazing variety of expression from person to person and shot to shot.

These aren’t mug shots. The photographs in your collection are filled with incredible variations in expression and ideas. What are you hoping to get out of an individual photo shoot? What goes into the decisions you make on a performer by performer basis?

My goal with every photo shoot is to capture a wide range of improvisors, and to make photographs that capture big, authentic emotion. I usually schedule photo shoots at times and places when I am going to get a lot of people in a short period (festivals, workshops, camp, etc).  I photograph each improvisor for only about five minutes, but I schedule many people over a period of several hours on one or more days, so I end up with a lot of portraits at a single event.

When an improvisor steps in front of my camera, I don’t have any set ideas of what I want before I begin. I start with a clean slate and an open mind, like at the beginning of an improv scene. I usually let their physicality cue me toward an emotional state of mind, then I prompt them to heighten. For example, if they look uncomfortable (as people often do when first in front of a camera), I might say—as if I am their inner voice—“Timmy Jenkins, don’t you dare wet your pants, no matter how bad you have to pee! Everyone on this school bus is going to call you pissy-pants, and you will be the laughing stock of Third Grade!” Then, once he or she starts to squirm, and get into the state of mind, I might engage with them as a scene partner. “Hey guys, look! Timmy looks like he’s gonna piss himself! Pissy-pants! Pissy-pants! Hah, hah!” This heightening can go on for a few rounds. When the emotion gets dialed up as high as it can go, that’s when I start making pictures. The whole process from start to peak to done lasts just a few minutes, then it’s over and the slate is wiped clean again with each new person.

I should say that much of my work goes on after the fact, during the editing process. The photo shoot is a frenzy of activity where I try to create as much raw material as possible. Sorting through everything afterwards is where I do the precision work of finding those peak moments of authentic emotion. And, as you said, the end result from a series of portraits is incredible variation.

You’ve had the opportunity to meet many incredible performers, but specifically, you’ve had the opportunity to work with The Committee. That’s a pretty rare and special thing. What are your memories with working with that group of incredibly talented performers?

Hands down, the best part of doing this project has been the access it has provided me to people I otherwise would probably never have met. Photographing members of the Committee did indeed feel rare and special.

The 50th anniversary reunion event earlier this year had almost every living Committee member in attendance, and I jumped at the chance to participate. Many guests were in their 80s, and hadn’t performed in decades. But every individual brought incredible presence when they stepped in front of my camera. And to my pleasant surprise, many of them twinkled with incredible mischief and glee, as if they were still young actors creating live improvised theater every night.

Some of my favorite portraits from The Improvisors Project were created that night. But I have to say the highlight of the evening happened off-camera. As the event started, and the room filled up with people, arriving one by one, old friends lit up seeing each other for the first time in ages. Many of the original Committee members in attendance had lived 40+ years living elsewhere and doing other things after the Committee. But being together with dear old friends brought everyone back to 1963, and all the youthful camaraderie that time held for them. I wasn’t even alive in the 1960s, yet I was overcome by the emotion in the room. Like seeing old soldiers being reunited long after the war had ended. I was reminded of the great fraternity that improv creates, and the close bonds I have in my own group of improvisors.

I notice one important omission from the project so far. No pictures of Sam Willard. At least none that I’ve seen publicly. Do you consider yourself – as an improvisor – to be part of this collective, or do you feel yourself more the observer in this project?

Hah. I definitely consider myself to be part of the improv community. It’s just technically a bit hard to do a self-portrait, with the way these images are made. I actually did get in front of the camera on my very first Improvisors photo shoot. I wasn’t thrilled with the results. Maybe there will be a Sam Willard portrait at some point.

Just like any great improv set, this project started from a simple idea. Where it went from there was not based on invention, but discovery. What have been the discoveries you’ve made along the way? How has the project shaped you and those around you?

As an artist, this project has shown me that the old axiom is true—follow your passion. The elements of this project are things that I am passionate about, things that excite me. That got me energized, and in turn energized others whose support have been essential to the project’s success.

I also discovered that—like in an improv scene—being open to serendipity is more fruitful than having a rigid plan. At each step of the way, I was uncertain what was next for the project. The more open I have been to possibilities, the better things have worked out.

Finally, by meeting so many improvisors, I have discovered that the improv community is even more awesome than I had thought. I have been fortunate to meet a ton of people who are fantastic on and off the stage, and it motivates me to continue the project, so I can meet and photograph many more.

Along those lines, what’s next? Do you think this is a project that will ever be complete or will it keep on growing? Have your ideas on what to do with these photographs changed over time? What’s the next step for The Improvisor Project?

This year I got married and had a lot of other big events in my personal life. Time to work on The Improvisors Project was limited. Now that my schedule is opening up a bit, I am planning to dedicate more energy to the project in 2014. I hope to travel to several cities and festivals, and photograph many more awesome improvisors. I have a “bucket list” of people who I particularly admire, and hope to photograph starting next year. All the while, I hope to continue sharing the project with the improv community that it represents.

I recently set up Facebook and Twitter pages to announce photo shoots and show off new work. I share an “Improvisor of the Week” every Friday. I plan to roll out a dedicated website in early 2014 (and in the meantime, you can see portraits from the series on samwillardphoto.com). A year from now, I will probably be thinking about putting together a book and exhibition.

The project is ongoing. As long as there are improvisors expressing themselves so creatively, I don’t see why I would stop.

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Currently Bill is an instructor at The Torch Theatre and producer for the Phoenix Improv Festival. He tours teaching and performing across North America.

Giving Thanks

Happy Thanksgiving to all

Happy Thanksgiving to all

It’s an incredible time to be an improvisor! As the world gets smaller, we all are reaching out and making connections with performers all over this country and around the world. We’re learning from each other, sharing ideas and discovering that there are so many more people than we ever imagined who share the same deep love of improvisation that we do. And for the most part, those people will do anything they can to help each other, laugh together play together and push each other to grow in improv even more. We are truly blessed.

So today, we take a break to remember the things we are thankful for. As individuals we have all had a year of huge triumphs and defeats. As improvisors, we have much to be thankful for in 2013. Everyone is welcome to add their own thoughts. These are things I’m thankful for as an improvisor this year.

  • I’m thankful that we share an open and supportive community. Always celebrating in each others successes
  • I’m thankful that even the most celebrated and revered performers and teachers will always take the time to help a level 1 student.
  • I’m thankful for the performers and teachers who fly from city to city, sleeping on couches and cheap hotels to share their knowledge.
  • I’m thankful to all our families, who may not fully understand why we are doing this instead of using our engineering degrees, but support us 100%.
  • I’m thankful that more than anytime in history, audiences are coming to understand improv – not as a gimmick – but as a way to truly explore the human condition.
  • I’m thankful that there are over 50 active festivals across North America alone, introducing new people to improv almost every weekend somewhere.
  • I’m thankful that new theatre companies are starting and old theatre companies are finding new homes.
  • I’m thankful for the bosses in our “day jobs” who understand that a few times a year we need Fridays off to go play in another city.
  • I’m thankful for the new friends I’ve met in this year.
  • I’m thankful that the gifts we give each other onstage don’t require waiting in line at Best Buy.
  • I’m thankful for people like Lucien Bourjeily and hundreds of others who have literally risked their lives to bring art and improv to parts of the world where it was once forbidden.
  • I’m thankful for those pushing the limits of form, character work, technology and performance to create new shows we never could have conceived of.
  • I’m thankful that more incredibly talented performers like Pete Holmes and Chris Gethard are getting the praise they deserve and paving the way for more performers.
  • I’m thankful that Chicago, New York and Los Angeles will always have great theatres, but they’re no longer the only cities that do.
  • I’m thankful that all of us; students, teachers, performers, coaches, directors, producers and theatre owners are are taking ownership of this thing we love; protecting it and dedicating their time to it. I know that those who came before us sacrificed so much to make the road easier for us today and we continue to work to make the path easier for the improvisors who will come after us. Each year more and more performers have the chance to play and love to the fullest of their potential. I am thankful for every improvisor in the world who makes this happen.

Happy Thanksgiving to everyone. And to everyone who has joined us in this daring adventure of a webpage, a most heartfelt thank you. We came to you with a simple idea and you have all yes anded it into something wonderful and still growing. From everyone at NIN, you have our deepest gratitude.

Share the Love!

So I was thinking of what to write about this week and even had a great plan to write about how Improv is much like Star Wars! But instead I wanted to share with you some other blogs and podcasts that I read and listen to.

A.D.D. Comedy Podcast with David Razowsky

The first is a must listen to podcast from Master Teacher and former Second City Artistic Director David Razowsky A.D.D. Comedy Podcast. Dave has some great interviews here with some improv legends. This is a must listen to for any improvisor.

Improv Nerd (Blog and Podcast)

Then there’s the Improv Nerd, Jimmy Carrane. This is a very honest blog and Jimmy has no problem sharing his personal struggles and triumphs. He also writes improv advice and interviews great guests on his podcast.

IRC Podcast with Kevin Mullaney

Also a must listen to is Kevin Mullany’s IRC Podcast. Kevin has great guests as well. Listen to him talk to improv greats like Armando Diaz, Craig Cackowski and Joe Bill.

Geeking out with… (Pam Victor’s Blog)

Pam’s blog is almost like a podcast on paper. Great interviews! Pam is a journalist and it shows in these blogs and she treats here guest like poets and scholars.

Some Recent Improv Blogs I read that you may like:

Here are two recent blogs I read, one is about the recent Harold Auditions at UCBLA. I thought it was an interesting read because its author Rebecca Drysdale really puts things in perspective for people who stress about not getting on a Harold team or the process of auditioning in general. Read HAROLD MOON

There was a recent shake up at iO West in Los Angeles where all the house teams were disbanded. This was an interesting take on the situation from the perspective of Erik Voss who was one of the people who was on a team that was broken up. Read CLEANING HOUSE.

I wanted to share the love today to all of you. I’m sure you’ve heard of some or all of these. But as I sit here and write blogs for the National Improv Network I’m always reminded of some other great resources for improvisors. I think of improvising as a never ending quest on knowledge and this is a great way to get improv advice, hear about the history of improv and just laugh from the greats.

Nick Armstrong

Nick is Camp Director and Founder of Improv Utopia an improv retreat for grown ups in California and Pennsylvania. He is also one of the founding members of the National Improv Network. We are always looking for better ways to serve the community. Drop us a line and let us know what you want! To e-mail nick e-mail nick@nationalimprovnetwork.com. For more information visit: http://www.nickarmstrong.com or http://www.improvutopia.com

Book Highlight: UCB Manual

ucb_cover_1Most improvisors have the same core books in their libraries; Truth in Comedy (Close / Halpern, Johnson), Improvise (Napier), Impro and Impro for Storytellers (Johnstone) and of course Jill’s Small Cute Book of Improv. These are the great starting books to learn the core of our craft. There are of course dozens of other great books that focus on specifics, and countless terrible books.

Many of these books were written in a near vacuum. They were invaluable resources for people who had previously had practically no introduction to true improv. This last decade has been an exciting time of growth. Theatres across the world are resources for this knowledge. We’ve reached a form of critical mass where there is a market for something more, something more specific.

Anyone who went to The Del Close Marathon this year (and saw the mystery box) knows that after a long wait, The Upright Citizens Brigade Comedy Improvisation Manual is finally here and one of the first books to make this step into more specialized improv training.

The book is perfectly named, this isn’t a book like Improvising Better. This is a manual, a textbook. And I don’t mean that it’s cutely formatted like a text book. It’s an Honest to God text book on UCB style play. The book is filled with exercises, terminology, examples, scene analysis and all the other things you would expect from this kind of book. No book can ever be a substitute for actual live training, but the book will solidly prepare you to understand the method and techniques of performing at The UCB.

Does that make this book useless for those who play in other styles? Of course not. The core ideas and evaluations will make any performer stronger, but it’s certainly designed specifically around UCB’s style of play. And that’s fantastic. It fills a gap left by more generalized books on the subject.

The book does indeed seem designed for those with a functional knowledge of longform play, but is always careful to explain even the simplest concepts for the truly beginning improvisor reading the book. That said, although the book is extremely thorough and attentive to the smallest detail, there does seem to be one oddly missing piece of information. Being a UCB book, there is a strong emphasis on game play. There are dozens of wonderful examples and exercises to identify and create game, but there doesn’t seem to be any intro to what a game “is”. That seems to be the one and only assumption the book takes in it’s readers – an understanding of the concept of “the game”. I found this surprising, but even if an unfamiliar reader might be confused in the early chapters, I think the concept becomes fairly clear, if not explicitly addressed.

Improv is growing and education and sharing of ideas is growing with it, both online and in more tangible forms. The UCB Manual is a fresh new take on improv training and I think every performer – UCB or not – longform or not – should give it a read. And this isn’t the end. There are more books coming in the next year with exciting other forms of training. (Including one that will be discussed in two weeks right here.)

What about you? What other books are you excited about?

Hooray books!


Currently Bill is an instructor at The Torch Theatre and producer for the Phoenix Improv Festival. He tours teaching and performing across North America.

NIN: Where We Are and Where We Are Going!

A message from Co-Founders Nick Armstrong and Bill Binder –

in-the-beginning-title-slide-message-series-950x712-1In the Beginning…

After our official launch at Camp Improv Utopia in California at the end of May it’s been a whirlwind and we can’t thank you enough for your support. When we came up with the idea of NIN a few years back we wanted a place where we could bring improvisors together under one roof and help them grow as performers and as a community. We also set out to help improv theaters and festivals grow and help Improvisors find what they wanted to find: theaters, festivals and improv content. We still to this day believe in this philosophy and will always hold NIN to this standard as long as it exists.

Where We Are…

Flash-forward to today, we have 722 members, 63 festivals listed, 353 Troupes and 60 theatres listed. Now, we will be the first to admit it hasn’t been easy. Like any new site there are some bumps and holes. The site was running extremely slow due to the former server we were on and that was frustrating. Nobody was as frustrated as we were. We fixed it and now it’s running smoothly. We want a site that is user friendly and we apologize for that little hiccup. So far NIN has helped improvisors and festival organizers, with our Instant Submission service, be able to submit to a handful of participating festivals. Some of them include: The Detroit Improv Festival, The Denver Improv Festival, Eau Claire Improv Festival, Houston Improv Festival, Twin Cities Improv Festival, Milky Way Improv Festival, Big Little Comedy FestivalOrange County Improv Festival, The Phoenix Improv Festival, The Alaska State Improv Festival, The Red Rocks Improv Festival. Most all of the festivals listed have experienced more submissions than ever and better quality of troupes. Why a better quality? Because the members on our site are amazing and put up great and complete troupe profiles. So congrats you guys for being a festivals dream!

deloreanWhere We are Going…

We aren’t just a submission service. NIN is so much more! Here are a list of things we are working on for you:

  1. Chat Feature: See someone you like online? Curious about where they’re from? What improv they do? Well we want you guys to chat!
  2. Master Teacher and Instructor pages. That’s right if you’re a Master Teacher or improv instructor you will be able to list your workshops and submit them to festivals as well! Or if you’re a festival organizer, you’ll be able to contact instructors, and read over their workshops. If you’re a teacher you will be able to upload your workshops and resume as a PDF and you’ll be able to list it on your personal profile site as well. *Our Master Teachers will be selected by a committee of Master Teachers. We will release those names when we launch the feature.
  3. Troupe Profiles will be able to upload their songs so that festivals can just download them for easy use when they are accepted and perform at that festival.
  4. Communication to our Members: We will have an area on each of our pages that will have the latest news or features introduced so you know what’s happening on a day to day basis. If we want you to know about it you’ll find it there!
  5. Communities: 722 users can be daunting. But we’ll be adding public and private communities for improvisors to share ideas in smaller forums. Oklahoma improvisors, musical improv, marketing ideas. There will be many communities to find like-minded performers.

lochness27n-1-webNIN Myths and Clarifications:

With all new things there are often times miscommunications. We have been guilty of miscommunications so we want to clarify a few things. NIN is a free site. Anyone is allowed to list their theater, festival, personal and troupe profile for free. However, if a festival uses our instant submission service there is a small fee per submission. The fee goes toward keeping the site maintained and paid for so we can continue to bring you this resource. If a festival decides not to use our submission service they can still list their site and direct their festival link to their own registration page for free. Every festival, theater and performer has different needs and we want to help all no matter what they’re need is.

Finally…Thank You!

We want to thank everyone who as joined the site, read some blogs, submitted to festivals and shared our site to their communities! We could not have done this alone. We honestly believe that we are all better together and we truly thank you for making NIN possible.

Nick Armstrong and Bill Binder

Co-Founders – National Improv Network (NIN)

People Love Us on Yelp

yelp[1]In the last few months, I’ve had the great opportunity to meet many theatre owners across North America and talk about many subjects. Some of them are doing amazing and unique things. There will be many guest blogs over the winter with great ideas.

It wasn’t surprising how often social media came up in conversation, but it was a bit surprising to hear how many theatres felt a drastic impact from the reviews they were receiving on Yelp.

There are many great guides to using Yelp wisely across the internet. I recommend reading as many as you can and finding the tips that work best for your theatre. What’s gathered here isn’t unique, but it’s a collection of practices that some of the improv theatres across the country are having the best success with.

Take Ownership

Anyone can create a listing for your venue. In fact, there may be many listings for your venue, each with different and possibly inaccurate information. It spreads confusion and fragments the conversation.

Yelp doesn’t want this any more than you do. If there is a listing for your space, request ownership of that listing so you can maintain it. If there are multiple listings, reach out to Yelp. They’re usually very happy to help you consolidate those listings. And if there’s no listing at all, by all means create one.

Once you have the account, it doesn’t require nearly as much attention as your Facebook or other online presences, but make sure the information is as complete as possible. Add a few pictures. Check back periodically to make sure it’s up to date.

And be honest about what you are. Don’t paint an unrealistic portrait of what people can expect from a visit. You’ll get much better response if people are getting what they expect.

Ads

Should you pay for a promoted listing? Every situation is different. It’s certainly worth looking into. Keep in mind that the businesses that usually pay for accounts are ones in heavily competitive industries where several businesses are all equally nearby. Improv isn’t there. At least not in most cities. There usually aren’t three improv theatres on the same block. As of this writing, I have never talked to a theatre who got more visitors or better ratings with a paid account. But that doesn’t mean you can’t find creative ways to do it. Just don’t expect it to be a miracle cure.

Don’t Cheat

There’s a reason Yelp is still around, and many of its competitors are gone. Yelp is good at giving people accurate information. Yelp is smart. And it’s users are smart. Asking your friends and family to spam your account with glowing reviews is a quick way to get you account flagged or deleted, or certainly lose a few potential patrons who can smell a fake review. Even if you “get away with it”, the positive reviews from your friends and family won’t affect your score as much as you’d like it to. (More on that later)

Don’t Ask

This seems very counter-intuitive and frustrating, especially if you’re just starting to wrangle your account and counterbalance some bad reviews. It’s true that you’ll need to boost awareness of your presence on Yelp for people to leave reviews, but asking for positive reviews isn’t going to yield much net positive result.

How many times a week do you get asked to go to a website and fill out a survey? How often do you do it? Not often. If people have something to say, they’ll say it. If people aren’t self-motivated to leave a review, they aren’t going to want to take time out of their day to do so, and will more often be mildly annoyed at being pressured to do so. If they do leave a review, it’s probably going to be less enthusiastic than a review from someone who is genuinely motivated to leave one. And wouldn’t you rather have your top reviews be the most excited ones?

Pressuring people can turn people off and – at best – will result in a few filler reviews.

And here’s a familiar sentence. Even if you “get away with it”, the positive reviews from the people you ask won’t affect your score as much as you’d like it to. (Yup. More on that later)

Show the way

If you don’t ask people to leave reviews, how can you possibly start gathering reviews? Believe it or not, some people are eager to share their thoughts on Yelp. Some are very excited by your show. Some just love leaving reviews. Either way, they’re your best friend. They’re willing to do the work for you. They just need to know where to go.

Put a link to your Yelp page on your webpage. If you print a program or fliers, have the Yelp logo there. Treat it the same way you would Facebook. You don’t ask each audience member to like you on Facebook, but you make that information available for those who want to be there.

Having Yelp information at your venue and on your webpage shows that you are engaged in and respect The Yelp Community as a whole. People who are likely to write reviews are going to respond. They’re going to start building your Yelp page into something respectable.

Yelp is willing to help you out there. Yelp has it’s own Flickr page with all manner of logo that you can download and use for free.

If you build up a healthy presence on Yelp, you’ll receive a sticker. You can’t order these stickers. They’re given to you when you’re theatre has been having a postive impact. It shows people that you take Yelp seriously.

This kind of passive promotion will bring you much more thoughtful responses.

Quality over Quantity

We’re finally on that “More on that later” part of the post. Yelp scores and searches are driven by the quality of reviews, not the quantity. A raw 5-star review from a user doesn’t count for much by itself.

Many times earlier in this post, I mentioned that certain reviews won’t have a strong effect on your overall score. Your mom probably doesn’t write a lot of Yelp reviews. That’s taken into account. Any review from a user that only has one or two results is is going to have a smaller overall impact on your page than someone with 100s of reviews. Their review will also be buried at the bottom of the list. The more active a Yelp user is, the more clout their review carries. One positive review from an “Elite” member on Yelp is going to do a lot more for your Yelp presence than 10 reviews from audience members who you’ve solicited.

Taking the math out of it, you want experienced Yelp users leaving reviews because they speak the same language as the people who will be reading those reviews. Your ultimate goal is to bring more people to your theatre and your best bet is if the reviews they are reading are written by their peers.

It’s not an instant magic bullet. There are no magic bullets. Patience will pay off.

Say “Yes And”

Inevitably, you will receive a bad review. They’re never fun. Just like before, there’s no magic bullet to sweep this under the rug, but there are ways to continue to build a positive environment. It’s the same way we build positive scenes. With “Yes And”.

There are some reviews that are about one step above a YouTube comment. If they’re truly offensive or off-base, you can report them for review from Yelp, but in general they’ll just naturally go away by themselves. Not “go away” completely, but get shuffled down the obscure bowels of your reviews.

But you will also get legitimate well thought out negative reviews. Ones that did not enjoy your show or your space. Sometimes these reviews are true. Maybe you had an off night. Sometimes they’re a little unfair or inaccurate.

It’s tempting to prove them wrong. To show them how much they’re off base. But what does that accomplish? You’re engaging in a fight on their turf. If there’s any validity to their review, arguing about it makes you look like the bad guy, and it can bring a lot of negative backlash. (Instead of a simple hyperlink here, I strongly encourage you to read up on the story of Amy’s Baking Company as an example of destroying a businesses reputation in Yelp).

Instead, publicly respond and acknowledge the complaint. If possible, offer to make it right. If suggestions are offered, you don’t have to abide by them, but at least acknowledge the suggestions and promise to consider them. And do consider them. They may have a valid suggestion.

It isn’t uncommon at all for a bad review to be edited and improved if a reviewer feels that they’ve been heard and respected. A 1-Star review can be turned into a 3-star review. Even if it doesn’t, other viewers will see that you’re open to ideas and looking to engage.

Don’t freak about 4.3 Stars

If you have three reviews and they’re all 5 stars, that’s great! If you have 90 reviews and they’re all 5 stars, that’s fake. No one believes that. It’s not realistic. Yelp users are just as aware as you that not everyone is happy all the time. It doesn’t mean you’re a failure. You want a good score, but a perfect score feels artificial and you will lose people.

Respect the culture

The short version of all of this is that Yelp, like any other social platform has a culture. If you advertise in Japan, you respect the culture of the Japanese people. If you want to attract people on Yelp, you have to respect the culture of Yelpers. They will respond in kind.

  • Don’t flood your profile with reviews from people who aren’t part of the Yelp culture
  • Make your venue a frienly and welcoming place for Yelp users
  • Treat all reviews with the same respect you’d expect

If you do these things, you’ll build a healthier relationship with Yelp and your reviews will more accurately reflect what you truly are.

And don’t forget that Yelp is just part of a complete balanced breakfast. Make it part of your overall social strategy. Also, make sure to check in now and again with other review sites. You don’t want to split your focus all over the place, but at least check in on those places now and again and say hello to the people who are having conversations there.


Currently Bill is an instructor at The Torch Theatre and producer for the Phoenix Improv Festival. He tours teaching and performing across North America.

A Mile High Achievement! A Review of The Denver Improv Festival

1086732_1383861295183501_1580790716_nDenver is named The Mile High City because its official elevation is exactly one mile or 5,280 feet (1,609.3 m) above sea level. And living a mile above sea level is a growing improv scene and bringing them together is The Denver Improv Festival run by the non-profit organization Group Mind Foundation. The Festival took place over one weekend in three venues The Voodoo Comedy Playhouse, Impulse Theater with workshops held at The Bovine Metropolis. The Festival Headliners were Convoy out of UCBLA, Switch Committee hailing from Chicago and MegaPowers from Los Angeles. The festival was pretty much sold out the entire time with audiences of 150 or more. It was a great and welcoming audience too! Each night ended with a party too for the public and improvisors. The one night found improvisors belting out Karaoke tunes at the Voodoo which was amazing.

One of the biggest differences I saw this year was DIF getting more sponsors. This was a goal of theirs and they made good. You never know how until you ask. And it seemed this year they were hugely successful getting donations monetarily and product-wise. Improv is a growing art in any community and festivals often times bring attention to the art form. It’s great to see that the Denver business community came together to help DIF happen this year. Also as a side note in the “Only in Denver” category a dispensary was also a sponsor. Ah Denver!

20-1up-arcade-bar-denverBeyond the parties DIF offered improvisors many great perks: Great hotel deals in an expensive hotel city, free beers and drink specials for performers and a pretty hefty gift bag filled with munchies. They really made improvisors feel welcomed. And one of the outside highlights of the festival is my annual trip to 1Up Barcade. It’s an arcade bar that houses games like Ninja Turtles four player edition, Track and Field and The Simpsons. A great place to bond with your fellow improvisors.

 

So if you enjoy community, a fun city with a great barcade and a welcoming group of improvisors I highly recommend you check out the ever growing Denver Improv Festival. Good time, great city!

Nick Armstrong

Nick is the Camp Director and Founder of Improv Utopia an improv retreat for grown ups held in California and Pennsylvania every year. He is also one of the founding members of the National Improv Network. We are always looking for better ways to serve the community. Drop us a line and let us know what you want!

 

 

Embrace Your Community

One of the biggest pieces of advice we can give about starting an improv theatre in a small town is you have to love your city. That may sound pretty simple or naïve, but stick with us here. What we mean is, you need to embrace everything about your town for good or bad. We live in a small rural town in Southern Utah called Cedar City. At first glance it might not seem like the kind of place an improv theatre would do well in. It’s the kind of town where nothing is open on Sunday or after 10pm on the weekdays. However, it’s home to a University and has a small but thriving arts community. We used all this to our advantage. We took all the negatives and turned them into positives. For example, one of the biggest negatives about our small town is the fact that choices are limited. We can’t tell you how many times we’ve heard people say, “there’s nothing to do in Cedar City.” The advantage this gave us is we created something to do that quickly became a staple of entertainment, especially for the University students. Now when we hear someone say there’s nothing to do, we say, “have you ever seen Off the Cuff?” Another negative of our small town is they tend to fear change. This is where patience paid off big time for us. While the University students were quick to welcome us the town itself was a little reluctant. We realized that this feeling all came from a fierce loyalty to Cedar and we needed to prove ourselves. We accomplished this in two ways. We stuck around and continued to grow and we got involved in our community. Getting involved was huge. We do workshops with the local high schools, we volunteer at city events, we participate in the parades, and we get our name out there. It took a while, but we’ve been able to form connections and friendships that have helped us out more than we say. The more involved in your community you can be and the more you support local businesses the more they will, in turn, support you.

Go outside your town and network.

The great advantage to living when we do is how easily we can access information. It’s so easy to see amazing improv and find a lot of great information on the web that can help you stay current and fresh with your improv and always keep you moving forward. Off the Cuff has benefited so much from taking opportunities like the National Improv Network and Camp Improv Utopia. As a small community these types of things allow us to get connected and make our community better. Nick’s post about a rising tide raises all ships is very true for us. The more the word about improv gets out and the success of improvisors gets more mainstream smaller communities will grow and larger communities will prosper.  This is a huge. It’s really easy for your troupe to fall into patterns that limit growth, especially when the only improv you see is each other. OTC makes it a point to go outside our community as much as we can. We love to travel to festivals and theatres to see other shows so we can broaden our horizon. This is crucial, it’s so easy to get stuck in a rut and become complacent when you’re the only gig in town. In order for you to remain current you need to see what else is out there, take every opportunity to go to a festival, watch shows in person, meet other improvisers, take workshops so you can bring back to your theatre the best information out there. Through this you’ll also meet the most incredibly talented and giving people in the world who are so eager to help you in anyway they can. Don’t be afraid to ask questions and take advantage of the knowledge of those who have been through professional training and love improv as much as you do, they are so happy and willing to help. Off the Cuff would not be where it is today if it wasn’t for some amazing people that have helped us in so many ways and those people accepting us with open arms into their communities thus making our community bigger and better.

Strive to be better and be proud of who you are.

As a small community, NEVER become complacent. You have to drive yourself to want to improve and practice. Just because you might be the only improv group and the area doesn’t mean you are the best. Keep your ego in check, which sometimes in a smaller community might be harder because the audience only sees you perform and doesn’t have all the options a larger community might have. At the same time, don’t let your ego tell you the opposite that your group doesn’t know what they are doing and improv in larger communities is better just because it’s from a bigger city. Be proud of your work. There is a term called “farm-prov” thrown around in larger communities that refers to improv groups from smaller communities. “Oh great, here’s another farm-prov group from nowhere.” Embrace that term! WE ARE FARM-PROV! Watch us take that suggestion, help it grow into characters, relationships, themes and scenework and harvest the laughter! (By the way does anyone want to go to festivals as a group called farm-prov and dress up like hillbillies and totally kill a show with us?) Small communities rock! That being said, we are all part of a larger community and the more we as improvisors, theatres, festivals, friend’s, and foes embrace this it’ll do nothing but grow.

Make goals that are realistic and be ready to go beyond them.

We always have a clear vision of what we want to accomplish and what we think we can accomplish. We budget our money wisely and think business decisions through thoroughly. When we set goals for OTC we make two lists: what we want to accomplish and what we know we can accomplish. Both remain on the table at all times. We first try to accomplish the goals we know we can. We make it a point to not put the cart before the horse. That being said, in a small town you have to create opportunity for yourself and this requires doing some things before you’re ready. If we tried to accomplish only what we thought we could, we would never be as far as we are now. For example, when we decided we wanted to host a festival, we had no idea what we were doing. We didn’t live in a big town where there are already improv festivals or even festivals close by. We had never run a festival before and had only participated in one. We asked for advice from people we knew who went to festivals often and we went for it. We had no clue how to accomplish that goal but had we waited until we were ready, there wouldn’t be a Red Rocks Improv Festival at all. We always think ahead to next year, we never close ourselves off to the option of changing the festival, and this mentality has helped us improve. Each year our festival gets bigger and we learn more about what we can do to make it the best it can be. We remain flexible and ready to change but always have a vision and a concrete idea. Remember that there are amazing opportunities out there. You might have to look a little harder for them and work a little harder to make them happen but it’ll pay off.  In a small town where improv is not established, you’re going to be the first to do a lot of the things. Being the first at anything requires a huge leap that takes quite a bit of courage and faith. You have to take the leap and learn how to fall as you’re falling. Creating an amazing strong improv community in a small town is a lot like doing improv, first you say yes then you figure it out as you go.

Guest Bloggers: TJ and Wendy Penrod

Tj and Wendy are the Founders and Artistic Directors of Off The Cuff Improvisation in Cedar City, Utah. In January of 2014 they will be celebrating 10 years as a company and this year marked their 4th Annual Red Rocks Improv Festival which has attracted troupes from all over the country to their small town.

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A Rising Tide Lifts All Ships

a_rising_tide_lifts_all_boats

When we started the idea of the National Improv Network one of our goals was to help all improv theaters grow and succeed. As it is improv is not really widely known to the general public. To the improvisor shaking his or her head right now, you know your Mom thinks you still do stand-up. It’s true, we know what it is because we live, breath and sleep improv. But if you go do interviews on the street asking what they think improv is, I can guarantee their either going to say Stand-up or Whose Line is it Anyway.

Our philosophy is this, A Rising Tide Lifts All Ships. This means that working together for the common good of our art will only make each company grow and succeed. That since the general public isn’t aware of improv, working together to bring awareness, such as putting on an improv festival or going out together in your community is a great way to bring awareness, thus bringing more audience to all theaters. You’d think with a community that is so embedded in the yes and club it would be the way all over the place. It’s not. In my travels I’ve heard  and witnessed some communities that have drawn battle lines, poach players from each other, have non-compete clauses, where players can only play at their theatre and it makes me frown. If you only understood that following the improv philosophy of yes and is the way you should be conducting your business. We are not a corporate entity we are a community of people. I get that some companies are considered corporate improv, but we can’t treat it as you would like running a Walmart.

A perfect example is Los Angeles. There started out being only 2 improv theaters when I first moved out there, now there is probably 7 to 10. Could be more, they’re popping up everyday. Having all these improv theaters in town has only grown improv and brought more awareness to the general public. When I started at iO West in 2001, we only had one theater to perform in and maybe our friends came to watch. Fast forward to 2013 and we perform in front of sold out crowds and there are three theaters running at iO West and UCBLA always has a line out the door. There’s enough to go around if you create the awareness.

This may not apply to you, I honestly think it’s a small percentage of communities, but still if we all work together, if we are all the tide that makes all our ships rise the world will have to know who we are and what we do. After all aren’t you tired of your Mom asking you how your stand up is going…No Mom I do improv!

Nick Armstrong

Nick is the Camp Director and Founder of Improv Utopia an improv retreat for grown ups. He is also one of the founding members of the National Improv Network. We are always looking for better ways to serve the community. Drop us a line and let us know what you want!

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